So you have decided to quit your 9 to 5 job and join the gig economy for real? Good for you. How is it going?
A typical freelancer newbie is someone who knows he/she has some skills that are in demand. Most often they already have done some small side gigs as designer, programmer, consultant on the side for friends or colleagues. For most people who decide to embark for real on the freelancing journey, what they expect to happen is often much rosier than the reality. The thought of ditching the boring full-time work routine and only doing these interesting projects with different clients is surely appealing.
The good news is that the gig economy is growing and there are plenty of opportunities for skilled professionals. The bad news is that it’s a lot of work and the competition is high. So, don’t just sit around and hope for work to arrive. You need to proactively seek projects and build your online reputation in order to find projects, apply and get hired.
Here are some useful tips for your first 100 days of freelancing to get more clients:
Position your skillset keeping in mind the job market’s demand
Decide on your niche and key skills that you want to promote. Try to be as specific and niche as you can. It’s better to promote yourself as an expert in something than as a jack of all trades in order to appeal to all types of clients. Ideally you should research job descriptions and position your skillset into an area that is most in demand and that has longer term appeal.
Actively demonstrate your skills and create content
You need to be active on the web to show and demonstrate your skills. Having a good, detailed profile on Linkedin, Upwork and Freelancer and other gig platforms is a given. But also build your own personal website where you show your portfolio of clients and work. In addition, you should write answers on Quora, contribute in online forums and write blog articles on Medium and in other publications in your field. These items help you to get views and leads from clients who are looking for experts and answers for problems you can help with. More importantly, when recruiters google you, they will readily access your online content which helps you to gain their trust even before they see your CV.
Leverage your personal network
Get the word out that you are freelancing. Your initial clients are likely to come from your own network (or friends of friends). But they can only become clients if you tell them all what you do. We are busy and all getting thousands of emails/newsfeeds every day. Make sure your 500+ connections on social media know that you quit your job and you are now doing SEO analytics as freelancer. If they know and remember it, the next time they hear about a SEO problem at work, they will think of you. Also, do not hesitate to reach out to your contacts directly if you know that they are looking for help in your field.
Over deliver, always!
The key to success in this freelancing world is that your reputation is online and always accessible. Your current client will rate you and that is your business card for your next gig.
The biggest challenge is your first set of clients. You either try to find them from your network or if you go to online platforms, try to show your skills as a compilation from all your previous achievements that you have done in your life related to that skill. How? Easy you just use our Zyncd skills-aggregator tool and we combine all your online ratings, skills achievements and content you have scattered on the web into one true view of your skillset. Then, you can share this in your professional networks to stand out and boost your reputation.
Welcome to the gig economy!